Nacho is well known for his imagination. He has the ability of conceptualizing and developing ideas in order to enrich communication. With a 15+ years background in the creative industry, he has been able to
translate his passion for science, art and technology into commercial tools and experiences that synthesize light in order to provide an eclectic vision for his clients.In 2005, Nacho co-founded TL3 a creative laboratory focused on the development of memorable experiences with the latest technologies and high-end audiovisual contents.
After successfully imagineering experiences for his TL3 clients, Nacho saw the potential of creating products that would translate such experiences into a scalable, portable format while generating a similar impact. This is how NU4MAT was born, a response to conventional thinking. A tech-artisan start-up dedicated to enhancing brands through creativity.
Nowadays digital communication is within the limits of a squared screen. NU4MAT provides an alternative for clients that wish to stand out. Its products are tailor-made responding to the needs of each client and
mix new technologies such as micro-mapping, augmented reality, robotics, holography, levitation, virtual reality and more. The audiovisual content for NU4MAT’s products can be developed by any agency and is easily uploaded.
By fusing his unique tech-artisan approach with the peripheries of gastronomy, he is immersed in the development of Non-Gravital Food. This research has lead NU4MAT to take part in Basque Culinary Center’s Culinary Action, CCCB and World Mobile Congress’s Mobile Ready: Future of Shopping (Veritas Flagship). Most recently NU4MAT was chosen for Prometheus, the acceleration program of Reimagine Food and was awarded as one of the best start-ups of 2016’s edition.
Having a restless mind, Nacho keeps exploring the commercial potential of creativity.
NACHO DE JUAN – CREIX UMBERT / designer
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